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FitFlop

FitFlop's goal is to create the world's most efficient dual-use fashion/fitness products.
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WE ARE FITFLOP™
WEAR THE SHOES. RULE THE WORLD.™
FitFlop believes that when your feet feel great, you FEEL LIKE YOU can DO anything.

In 2006, FitFlop founder Marcia Kilgore set her mind on a mission – to create the most comfortable footwear in the world. Collaborating with two British biomechanists, she created a triple-density MICROWOBBLEBOARD™ midsole, and launched the first FitFlop sandal.
 

Now the newer BIOMIMETIX™ and SUPERCOMFF ™ midsoles (engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort) offer an even wider range of silhouettes within the FF2™ collection.
 

Over twenty million pairs have been sold since they first started making shoes. (And they’re repeatedly told – by happy customers – that they make the most comfortable footwear in the world.)

FITFLOP SOLES EXPLAINED:

The original MICROWOBBLEBOARD midsole
The patent-pending, original MICROWOBBLEBOARDTM midsole technology fuses three diagonal sections of multi-density EVA into a single, seamless, underfoot platform to absorb shock, diffuse high-pressure spots, and make your feet feel amazing!  
 

The slimline BIOMIMETIX™ midsole
The patent-pending BIOMIMETIX midsole is an ergonomic, pressure-diffusing, sneaker-like layer of cush. Because FitFlop believes YOUR FEET SHOULDN’T HAVE TO SUFFER TO BE BEAUTIFUL™.  

 


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